Project Overview

Phases Skin Care, a brand dedicated to natural skincare solutions for teenagers and pre-teens, offers products like moisturizers, cleansers, and serums. Despite their specialized offerings, they faced challenges in maximizing their digital presence and reaching their target audience effectively.

Challenges & Constraints

• Limited brand visibility in a competitive skincare market.
• Low organic search rankings leading to reduced website traffic.
• Underutilized social media platforms with inconsistent engagement.
• Ineffective marketplace management resulting in suboptimal product listings and reviews.
• An outdated website design that did not reflect the brand’s youthful identity or facilitate conversions.

Project Solution

OhBoost implemented a comprehensive digital marketing strategy encompassing marketplace management, social media management, and website redesign to elevate Phases Skin Care’s online presence.

1. Marketplace Management

• Optimized product listings on e-commerce platforms to improve visibility and sales.
• Managed customer reviews and feedback to enhance brand reputation.
• Implemented competitive pricing strategies to attract price-sensitive customers.

2. Social Media Management

• Developed targeted content strategies on platforms like Instagram and Facebook to engage the teenage demographic.
• Created compelling visuals and copy that resonate with the brand’s audience.
• Managed social media profiles to maintain consistent branding and engage with followers effectively.

3. Website Designing

• Redesigned the website to reflect Phases Skin Care’s youthful and natural brand identity, focusing on a modern and user-friendly interface.
• Ensured mobile responsiveness and optimized navigation to enhance the shopping experience.
• Integrated clear calls-to-action and streamlined the checkout process to boost conversions.

Results & Impact

Through the tailored marketing and design strategy, Phases Skin Care achieved significant improvements:

• 180% Increase in Organic Website Traffic due to improved marketplace visibility and social media engagement.
• 2.5X Engagement Growth on social media through targeted content and consistent management.
• Improved Product Visibility on marketplaces leading to increased sales.
• Enhanced Brand Reputation through effective management of customer reviews and feedback.
• Better Conversion Rates with an improved website experience and mobile-optimized design.