Project Overview
Naturified, a wellness and natural living company based in Ahmedabad, Gujarat, specializes in premium herbal teas and skincare products designed to promote health and beauty. Despite their high-quality offerings, they faced challenges in maximizing their digital presence and reaching a broader audience.
Challenges & Constraints
- Limited brand visibility in a competitive wellness market.
- Underutilized social media platforms with inconsistent engagement.
- An outdated website design that did not reflect the brand’s identity or facilitate conversions.
Project Solution
OhBoost implemented a comprehensive digital marketing strategy encompassing social media advertising and website redesign to elevate Naturified’s online presence.
1. Social Media Advertising
- Developed targeted advertising campaigns on platforms like Instagram and Facebook to reach potential customers.
- Created compelling ad creatives and copy that resonate with the brand’s audience.
- Utilized advanced targeting strategies to reach users interested in wellness and natural products.
- Monitored and optimized campaigns to ensure maximum return on investment (ROI).
2. Website Designing
- Redesigned the website to reflect Naturified’s brand identity, focusing on a modern and user-friendly interface.
- Ensured mobile responsiveness and optimized navigation to enhance the shopping experience.
- Integrated clear calls-to-action and streamlined the checkout process to boost conversions.
- Incorporated high-quality visuals and content that highlight the brand’s commitment to natural wellness.
Results & Impact
Through the tailored marketing and design strategy, Naturified achieved significant improvements:
- 180% Increase in Website Traffic due to effective social media advertising.
- 2.5X Engagement Growth on social media through targeted content and advertising.
- 3.8X Return on Ad Spend (ROAS) from optimized social media ads.
- Enhanced Brand Reputation through consistent branding and effective communication.
- Better Conversion Rates with an improved website experience and mobile-optimized design.
