Project Overview

KeraSoul, a brand under SeaSoul Cosmetics, offers a range of 100% natural hair care products designed for comprehensive scalp and hair detoxification and maintenance. Despite their innovative product line, KeraSoul faced challenges in maximizing their digital presence and reaching a broader audience.

Challenges & Constraints

• Limited online visibility in a competitive hair care market.
• Underutilized social media platforms with inconsistent engagement.
• Suboptimal marketplace management leading to reduced product discoverability.

Project Solution

OhBoost implemented a comprehensive digital marketing strategy encompassing search engine optimization (SEO), social media advertising, and marketplace management to elevate KeraSoul’s online presence.

1. Search Engine Optimization (SEO)

• Conducted in-depth keyword research to identify terms relevant to KeraSoul’s products.
• Optimized website content, meta tags, and product descriptions to improve search engine rankings.
• Implemented technical SEO enhancements to ensure a seamless user experience and faster load times.

2. Social Media Advertising

• Developed targeted advertising campaigns on platforms like Instagram and Facebook to reach potential customers.
• Created compelling ad creatives and copy that resonate with the brand’s audience.
• Utilized advanced targeting strategies to reach users interested in natural hair care products.
• Monitored and optimized campaigns to ensure maximum return on investment (ROI).

3. Marketplace Management

• Optimized product listings on e-commerce platforms to improve visibility and sales.
• Managed customer reviews and feedback to enhance brand reputation.
• Implemented competitive pricing strategies to attract price-sensitive customers.

Results & Impact

Through the tailored marketing and management strategy, KeraSoul achieved significant improvements:

• 180% Increase in Organic Website Traffic due to improved SEO strategies.
• 2.5X Engagement Growth on social media through targeted content and advertising.
• 3.8X Return on Ad Spend (ROAS) from optimized social media ads.
• Enhanced Brand Reputation through effective management of customer reviews and feedback.
• Better Conversion Rates with optimized product listings and competitive pricing.