Project Overview

Sunday Mall specializes in providing top-quality gadgets and home improvement essentials designed to enhance customers’ lifestyles. Despite their diverse product offerings, they faced challenges in maximizing their digital presence and reaching a broader audience.

Challenges & Constraints

• Limited brand visibility in a competitive e-commerce market.
• Underdeveloped content marketing strategies leading to low organic traffic.
• Ineffective social media advertising resulting in suboptimal engagement and conversions.
• An outdated website design that did not reflect the brand’s modern identity or facilitate user engagement.

Project Solution

OhBoost implemented a comprehensive digital marketing strategy encompassing content marketing, social media advertising, and website redesign to elevate Sunday Mall’s online presence.

1. Content Marketing

• Developed a content strategy focusing on informative and engaging blog posts related to gadgets and home improvement tips.
• Implemented SEO best practices to improve search engine rankings and drive organic traffic.
• Created product guides and tutorials to assist customers in making informed purchasing decisions.

2. Social Media Advertising

• Developed targeted advertising campaigns on platforms like Instagram and Facebook to reach potential customers.
• Created compelling ad creatives and copy that resonate with the brand’s audience.
• Utilized advanced targeting strategies to reach users interested in gadgets and home improvement products.
• Monitored and optimized campaigns to ensure maximum return on investment (ROI).

3. Website Designing

• Redesigned the website to reflect Sunday Mall’s modern brand identity, focusing on a user-friendly interface.
• Ensured mobile responsiveness and optimized navigation to enhance the shopping experience.
• Integrated clear calls-to-action and streamlined the checkout process to boost conversions.
• Incorporated high-quality visuals and content that highlight the brand’s commitment to quality products.

Results & Impact

Through the tailored marketing and design strategy, Sunday Mall achieved significant improvements:

• 150% Increase in Organic Website Traffic due to effective content marketing strategies.
• 20X Engagement Growth on social media through targeted advertising campaigns.
• ~8X Return on Ad Spend (ROAS) from optimized social media ads.
• Enhanced Brand Reputation through consistent and valuable content.
• Better Conversion Rates with an improved website experience and mobile-optimized design.