Project Overview
Inphic is a leading brand specializing in high-performance ergonomic mice, offering a range of wired and wireless options designed for comfort and precision. Despite their innovative products, they faced challenges in maximizing their digital presence and reaching a broader audience.
Challenges & Constraints
- Limited brand visibility in a competitive computer peripherals market.
- Underdeveloped website design leading to suboptimal user engagement and conversions.
Project Solution
OhBoost implemented a comprehensive digital marketing strategy focusing on website redesign to elevate Inphic’s online presence.
Website Designing
- Redesigned the website to reflect Inphic’s innovative brand identity, focusing on a modern and user-friendly interface.
- Ensured mobile responsiveness and optimized navigation to enhance the shopping experience.
- Integrated clear calls-to-action and streamlined the checkout process to boost conversions.
- Incorporated high-quality visuals and content that highlight the brand’s commitment to ergonomic design and technology.
Results & Impact
Through the tailored design strategy, Inphic achieved significant improvements:
- 150% Increase in Website Traffic due to an improved user experience and SEO-friendly design.
- 35% Increase in Conversion Rates from a modernized and user-friendly website.
- Enhanced Brand Recognition through consistent and appealing website aesthetics.
