Phases Skin Care
About Brand
Phases Skincare is a holistic beauty brand offering carefully formulated skincare products that adapt to your skin's changing needs, promoting natural radiance and balance.
Services Offered
Website Designing, eCommerce Marketplace Management (Amazon and Flipkart), Social Media Strategizing
Before OhBoost
Phases Skincare, a brand focused on premium skincare products, was facing several challenges in maximizing its online presence and sales. Their website design was outdated and lacked the modern features necessary to attract and retain customers. As a result, potential customers were bouncing off the site before making a purchase, and conversion rates were low.
Moreover, Phases Skincare wasn’t fully capitalizing on eCommerce marketplace opportunities. Their product listings on major platforms like Amazon and Flipkart were not well optimized, which resulted in low visibility and fewer sales. Their social media presence was also underdeveloped, with inconsistent posting and minimal engagement, which limited brand awareness and connection with potential customers.
After OhBoost
We took a holistic approach to revamp Phases Skincare’s online presence and boost their sales across multiple channels:
Website Design: We redesigned Phases Skincare’s website to be more modern, user-friendly, and mobile-responsive. The new website not only highlighted the brand’s premium image but also included a smoother user experience, making it easier for customers to navigate, browse, and purchase products. We implemented features like clean product pages, a streamlined checkout process, and clear calls-to-action to drive conversions.
eCommerce Marketplace Management: We optimized Phases Skincare’s product listings on Amazon and Flipkart to improve their visibility and sales. This included keyword optimization, high-quality product descriptions, and better visuals to capture the attention of shoppers. Additionally, we managed their marketplace strategies, ensuring that product listings were updated regularly, and we implemented strategies to encourage customer reviews and boost ratings.
Social Media Strategizing: To grow Phases Skincare’s online community, we created a comprehensive social media strategy that included consistent posting, engaging content, and promotions designed to showcase the brand’s products. We crafted content that aligned with the skincare industry, including product highlights, skincare tips, customer testimonials, and behind-the-scenes content, all aimed at increasing engagement and driving traffic to their website and eCommerce platforms.
Achieved Results
Website Performance: The redesigned website significantly improved user engagement. Visitors stayed on the site longer, explored multiple products, and completed more purchases. The conversion rates increased due to the improved design and user experience.
eCommerce Marketplace Success: Phases Skincare’s optimized product listings on Amazon and Flipkart saw higher visibility in search results, leading to more sales. The focus on improving product descriptions, images, and customer reviews led to increased trust and conversion rates on both platforms.
Social Media Growth: With a structured content calendar and engaging posts, Phases Skincare’s social media presence grew substantially. Engagement rates increased, followers grew, and more users clicked through to both the website and the eCommerce platforms, driving higher sales.
Conclusion
Our comprehensive approach helped Phases Skincare transform its online presence across multiple platforms. Through a modern website redesign, effective marketplace management on Amazon and Flipkart, and a structured social media strategy, Phases Skincare saw significant improvements in brand visibility, customer engagement, and sales. Today, Phases Skincare is positioned as a competitive player in the skincare industry, reaching a broader audience and achieving consistent growth.