Seasoul Cosmetics
About Brand
SeaSoul Cosmetics is a natural beauty brand offering skincare and makeup products infused with nourishing minerals and essential ingredients from the sea for healthy, glowing skin.
Services Offered
SEO, Social Media Strategizing, Social Media Advertisements, Amazon Account Acceleration, Nykaa Account Acceleration, Flipkart Acceleration
Before OhBoost
SeaSoul Cosmetics, a skincare and haircare brand, was facing challenges with visibility and sales on both their website and eCommerce platforms like Amazon, Nykaa, and Flipkart. The brand’s online presence lacked cohesion, and their SEO strategy wasn’t strong enough to drive significant organic traffic. As a result, SeaSoul’s products weren’t reaching their full potential in search rankings, both on their website and on third-party eCommerce platforms.
Additionally, SeaSoul’s social media efforts were inconsistent, with low engagement and minimal brand recognition. They weren’t utilizing social media ads effectively, and they hadn’t implemented a solid strategy for boosting sales on key platforms like Amazon, Nykaa, and Flipkart.
After OhBoost
We developed a multi-channel strategy to boost SeaSoul’s visibility, engagement, and sales across their website and major eCommerce platforms:
SEO Strategy: We optimized SeaSoul’s website with targeted keywords, improved meta descriptions, and fixed technical SEO issues to boost search rankings and organic traffic. Our SEO efforts also extended to optimizing product listings on Amazon, Nykaa, and Flipkart, ensuring the brand ranked higher in search results on these platforms.
Social Media Strategizing: We created a structured content calendar that focused on skincare and haircare tips, product features, and user-generated content. Regular posting helped build engagement and keep SeaSoul top of mind for their target audience.
Social Media Advertising: We ran targeted ad campaigns on Facebook, Instagram, and YouTube, reaching customers interested in skincare and haircare products. The ads were designed to drive traffic to SeaSoul’s website and eCommerce listings, resulting in higher sales.
Amazon, Nykaa, and Flipkart Acceleration: We optimized SeaSoul’s product listings across these platforms, improving product descriptions, adding relevant keywords, and ensuring high-quality images were used. We also implemented strategies to boost reviews and ratings, helping increase visibility and customer trust.
eCommerce Platform Ads: We ran sponsored ads on Amazon, Nykaa, and Flipkart, targeting customers searching for skincare and haircare products. These ads helped increase sales and improve product rankings on the platforms.
Achieved Results
SEO Success: SeaSoul’s website and eCommerce product listings saw significant improvements in search rankings, driving more organic traffic and increasing sales across all platforms.
Social Media Growth: SeaSoul’s social media presence grew, with increased engagement rates and more followers. The paid ad campaigns drove targeted traffic to both their website and eCommerce stores, contributing to higher conversions.
Amazon, Nykaa, and Flipkart Sales Growth: Optimized listings and sponsored ads led to increased visibility and sales on all three platforms. Customer reviews and ratings improved, further boosting trust and sales performance.
Brand Awareness: SeaSoul’s consistent social media presence and influencer collaborations increased brand awareness, driving more traffic to their eCommerce platforms and improving sales across the board.
Conclusion
By implementing a multi-channel digital strategy, we helped SeaSoul Cosmetics achieve significant growth in visibility, engagement, and sales. Our approach, which included SEO, social media strategies, and eCommerce platform acceleration, positioned SeaSoul as a leading skincare and haircare brand across key platforms like Amazon, Nykaa, and Flipkart. With a stronger online presence and consistent sales growth, SeaSoul is now well-equipped to continue its expansion in the competitive beauty market.