Shryoan Cosmetics
About Brand
Shryoan Cosmetics is a dynamic beauty brand providing high-quality, affordable cosmetics, designed to enhance and celebrate diverse beauty for all skin types and tones.
Services Offered
Website Designing, SEO, Social Media Strategizing, Social Media Advertisement, Search Engine Advertising, YouTube Advertising, Influencer Marketing Strategizing
Before OhBoost
Shryoan Cosmetics, a vibrant beauty brand, had a solid product line but struggled to establish a cohesive digital presence that would effectively capture its target audience. Their website was outdated, lacked user-friendliness, and didn’t reflect the brand’s bold, modern identity. This led to poor user engagement and low conversion rates. Additionally, their SEO strategy was weak, making it difficult for customers to discover Shryoan organically through search engines.
Shryoan’s social media presence was inconsistent, and the brand was not fully utilizing social media or search engine ads to drive traffic and boost sales. Furthermore, the brand had not explored YouTube advertising or influencer marketing, missing out on significant opportunities to increase brand visibility and connect with a broader audience.
After OhBoost
To address these challenges, we implemented a comprehensive digital strategy focusing on website redesign, SEO, social media, and influencer marketing.
Website Design: We revamped Shryoan Cosmetics’ website, giving it a modern, vibrant look that reflected the brand’s energetic personality. The new site was mobile-friendly, easy to navigate, and optimized for conversions. We included sleek product pages, intuitive navigation, and a smooth checkout process to improve the overall user experience and increase online sales.
SEO Strategy: We optimized the website’s content with targeted keywords, improved meta descriptions, and addressed technical SEO issues. This helped boost Shryoan’s visibility on search engines, allowing potential customers to find the brand more easily.
Social Media Strategizing: We developed a structured content calendar for Shryoan’s social media platforms, focusing on consistent posting and engaging content that highlighted their products. Our strategy included a mix of product showcases, beauty tips, user-generated content, and behind-the-scenes insights to create a stronger connection with followers.
Social Media Advertising: We launched targeted ad campaigns on Facebook and Instagram, focusing on driving traffic to the website and boosting sales. These ads were designed to capture the attention of beauty enthusiasts and convert them into paying customers.
Search Engine Advertising: In addition to organic SEO, we ran Google Ads campaigns targeting potential customers searching for beauty products. These ads drove high-quality traffic to the website, helping to increase conversions.
YouTube Advertising: We created visually engaging YouTube ads that showcased Shryoan’s products in action. These ads targeted beauty lovers and helped build brand awareness through video content.
Influencer Marketing Strategy: We collaborated with beauty influencers whose audiences aligned with Shryoan’s target market. These influencers helped promote the brand’s products authentically, boosting brand credibility and expanding its reach.
Achieved Results
Website Performance: The redesigned website led to a dramatic improvement in user experience, resulting in longer session times, lower bounce rates, and higher conversion rates. The streamlined design and improved functionality contributed to a substantial increase in sales.
SEO Success: With the improved SEO strategy, Shryoan’s website saw a significant rise in search engine rankings, driving more organic traffic from potential customers looking for beauty products.
Social Media Growth: Our social media strategy led to a marked increase in engagement, followers, and interaction on Shryoan’s platforms. Paid social ads successfully drove traffic to the website, resulting in a boost in sales.
Search Engine Advertising Impact: The Google Ads campaigns brought in highly targeted traffic, leading to more conversions and online orders.
YouTube Advertising Performance: The engaging YouTube ads effectively raised brand awareness and drove traffic to Shryoan’s website, contributing to increased sales and brand exposure.
Influencer Marketing Success: Partnering with beauty influencers allowed Shryoan to reach new audiences and establish credibility within the beauty community, leading to more product sales and higher brand recognition.
Conclusion
Our multi-faceted approach helped Shryoan Cosmetics achieve a stronger online presence, improved engagement, and increased sales. By redesigning their website, optimizing their SEO, and launching targeted advertising campaigns across social media and search engines, we positioned Shryoan as a competitive player in the beauty market. With the addition of influencer marketing and YouTube ads, Shryoan was able to connect with a wider audience, driving long-term brand growth and success.