Project Overview

Acme Signs and Prints, a full-service signage and print house based in Orlando, Florida, specializes in producing various branding materials, including bespoke stickers and labels. Despite their comprehensive service offerings, they faced challenges in maximizing their digital presence and reaching a broader audience.

Challenges & Constraints

• Limited online visibility leading to reduced website traffic.
• Underutilized social media platforms with inconsistent engagement.
• An outdated website design that did not reflect the brand’s capabilities or facilitate conversions.

Project Solution

OhBoost implemented a comprehensive digital marketing strategy encompassing search engine optimization (SEO), social media advertising, and website redesign to elevate Acme Signs and Prints’ online presence.

1. Search Engine Optimization (SEO)

• Conducted comprehensive keyword research to identify terms relevant to Acme Signs and Prints’ services.
• Optimized website content, meta tags, and service descriptions to improve search engine rankings.
• Implemented technical SEO enhancements to ensure a seamless user experience and faster load times.

2. Social Media Advertising

• Developed targeted advertising campaigns on platforms like Facebook and Instagram to reach potential customers.
• Created compelling ad creatives and copy that resonate with the brand’s audience.
• Utilized advanced targeting strategies to reach businesses in need of signage and print services.
• Monitored and optimized campaigns to ensure maximum return on investment (ROI).

3. Website Designing

• Redesigned the website to reflect Acme Signs and Prints’ brand identity, focusing on a modern and user-friendly interface.
• Ensured mobile responsiveness and optimized navigation to enhance the user experience.
• Integrated clear calls-to-action and streamlined the inquiry process to boost lead generation.
• Showcased a portfolio of past projects to highlight the company’s expertise and build credibility.

Results & Impact

Through the tailored marketing and design strategy, Acme Signs and Prints achieved significant improvements:

• 150% Increase in Website Traffic due to effective SEO and social media advertising.
• 2X Engagement Growth on social media through targeted content and advertising.
• 3.5X Return on Ad Spend (ROAS) from optimized social media ads.
• Enhanced Brand Reputation through consistent branding and effective communication.
• Higher Lead Conversion Rates with an improved website experience and streamlined inquiry process.