Project Overview
Ancient Lost Remedy specializes in offering premium oolong tea blends designed to promote health and wellness. Despite the quality of their products, they faced challenges in maximizing their digital presence and reaching a broader audience.
Challenges & Constraints
- Limited brand visibility in a competitive health and wellness market.
- Underdeveloped email marketing strategies leading to low customer retention.
- Ineffective sales funnels resulting in suboptimal conversion rates.
- An outdated website design that did not reflect the brand’s identity or facilitate user engagement.
Project Solution
OhBoost implemented a comprehensive digital marketing strategy encompassing email marketing, sales funnel design, and website redesign to elevate Ancient Lost Remedy’s online presence.
1. Email Marketing
- Developed targeted email campaigns to nurture leads and retain customers.
- Segmented the email list based on customer behavior and preferences for personalized content.
- Implemented automated email sequences for abandoned cart recovery and post-purchase follow-ups.
2. Sales Funnel Designing
- Analyzed customer journey to identify drop-off points and opportunities for improvement.
- Designed optimized sales funnels to guide prospects from awareness to purchase seamlessly.
- Incorporated upsell and cross-sell strategies to increase average order value.
3. Website Designing
- Redesigned the website to reflect Ancient Lost Remedy’s brand identity, focusing on a modern and user-friendly interface.
- Ensured mobile responsiveness and optimized navigation to enhance user experience.
- Integrated clear calls-to-action and streamlined the checkout process to boost conversions.
Results & Impact
Through the tailored marketing and design strategy, Ancient Lost Remedy achieved significant improvements:
- 150% Increase in Email Open Rates due to targeted and personalized campaigns.
- 35% Increase in Conversion Rates from optimized sales funnels.
- 2X Increase in Website Engagement with a modernized and user-friendly design.
- Enhanced Brand Recognition through consistent messaging across digital channels.
