Project Overview

Clen Lux, a fashion retailer specializing in summer clothing and accessories, sought to enhance its digital presence to reach a broader audience and boost online sales. Despite offering a diverse range of products, the brand faced challenges in standing out in the competitive fashion industry, with limited online visibility and engagement.

Challenges & Constraints

• Low organic search visibility, resulting in minimal website traffic.
• Underutilized social media platforms with inconsistent branding and engagement.
• Ineffective social media advertising campaigns with suboptimal targeting.
• Lack of influencer collaborations to amplify brand reach and credibility.
• An outdated website design that did not reflect the brand’s identity or facilitate conversions.

Project Solution

OhBoost implemented a comprehensive digital marketing strategy encompassing influencer marketing, search engine optimization (SEO), social media advertising and management, and website redesign to elevate Clen Lux’s online presence.

1. Influencer Marketing

• Identified and partnered with fashion influencers whose audiences align with Clen Lux’s target market.
• Developed collaborative campaigns showcasing Clen Lux’s products to enhance brand credibility and reach.
• Leveraged user-generated content from influencers to build social proof.

2. Search Engine Optimization (SEO)

• Conducted comprehensive keyword research to identify terms relevant to Clen Lux’s products.
• Optimized website content, meta tags, and product descriptions to improve search engine rankings.
• Implemented technical SEO enhancements to ensure a seamless user experience and faster load times.

3. Social Media Advertising & Management

• Developed targeted advertising campaigns on platforms like Instagram and Facebook to reach potential customers.
• Created compelling ad creatives and copy that resonate with the brand’s audience.
• Managed social media profiles to maintain consistent branding and engage with followers effectively.

4. Website Designing

• Redesigned the website to reflect Clen Lux’s brand identity, focusing on a modern and user-friendly interface.
• Ensured mobile responsiveness and optimized navigation to enhance the shopping experience.
• Integrated clear calls-to-action and streamlined the checkout process to boost conversions.

Results & Impact

Through the tailored marketing and design strategy, Clen Lux achieved significant improvements:

• 220% Increase in Organic Website Traffic due to SEO enhancements.
• 3X Engagement Growth on social media through influencer collaborations and targeted content.
• 4.5X Return on Ad Spend (ROAS) from optimized social media ads.
• Higher Brand Recognition with consistent branding across digital channels.
• Better Conversion Rates with an improved website experience and mobile-optimized design.