Project Overview
Haver Shop, an emerging e-commerce platform, faced difficulties in gaining traction and engaging its audience. The brand lacked an effective social media presence and had an outdated website that did not appeal to its target market. Low engagement rates and poor conversion rates were major obstacles to their growth.
Challenges & Constraints
- Weak social media presence with low engagement and reach.
- Outdated website with poor user experience, affecting conversions.
- Ineffective ad campaigns that failed to drive traffic and sales.
- Difficulty in building brand awareness in a competitive market.
Project Solution
To transform Haver Shop’s digital presence, OhBoost implemented a two-pronged strategy focused on social media advertising and website revamp.
1. Social Media Advertisement Strategy
- Created high-converting ad creatives and engaging social media campaigns.
- Defined target audiences based on demographics, interests, and purchase behavior.
- Launched A/B testing on ad copies and creatives to optimize ad performance.
- Utilized retargeting strategies to convert previous visitors into buyers.
2. Website Redesign & Optimization
- Developed a modern, user-friendly website optimized for conversions.
- Improved website speed, navigation, and mobile responsiveness.
- Implemented persuasive CTAs and engaging product pages to enhance sales.
- Integrated social proof elements, such as customer reviews and testimonials.
Results & Impact
With OhBoost’s digital strategy, Haver Shop experienced significant improvements:
- 200% Increase in Social Media Engagement through targeted ad campaigns.
- 3X ROI on paid social media ads with improved targeting and retargeting strategies.
- 35% Increase in Website Conversions due to improved design and usability.
- Brand Awareness Boost with a growing social media following and audience reach.
- Lower Ad Spend & Higher ROI through optimized ad performance.
