Project Overview

Lumicharge specializes in innovative LED desk lamps and charging solutions, including products like the Lumicharge III, Lumicharge II, Lumi-Mini, and magnetic wireless chargers. Despite their cutting-edge offerings, they faced challenges in maximizing their digital presence and reaching a broader audience.

Challenges & Constraints

• Limited brand visibility in a competitive tech accessories market.
• Underdeveloped sales funnels leading to suboptimal conversion rates.
• Ineffective social media advertising resulting in low engagement and reach.
• An outdated website design that did not reflect the brand’s innovative identity or facilitate user engagement.

Project Solution

OhBoost implemented a comprehensive digital marketing strategy encompassing sales funnel design, social media advertising, and website redesign to elevate Lumicharge’s online presence.

1. Sales Funnel Designing

• Analyzed the customer journey to identify drop-off points and opportunities for improvement.
• Designed optimized sales funnels to guide prospects from awareness to purchase seamlessly.
• Incorporated upsell and cross-sell strategies to increase average order value.

2. Social Media Advertising

• Developed targeted advertising campaigns on platforms like Instagram and Facebook to reach potential customers.
• Created compelling ad creatives and copy that resonate with the brand’s audience.
• Utilized advanced targeting strategies to reach users interested in smart lighting and charging solutions.
• Monitored and optimized campaigns to ensure maximum return on investment (ROI).

3. Website Designing

• Redesigned the website to reflect Lumicharge’s innovative brand identity, focusing on a modern and user-friendly interface.
• Ensured mobile responsiveness and optimized navigation to enhance the shopping experience.
• Integrated clear calls-to-action and streamlined the checkout process to boost conversions.
• Incorporated high-quality visuals and content that highlight the brand’s commitment to cutting-edge technology.

Results & Impact

Through the tailored marketing and design strategy, Lumicharge achieved significant improvements:

• 150% Increase in Website Traffic due to effective social media advertising and an improved user experience.
• 35% Increase in Conversion Rates from optimized sales funnels and a modernized website design.
• 3X Return on Ad Spend (ROAS) from targeted social media campaigns.
• Enhanced Brand Recognition through consistent and appealing website aesthetics.