Project Overview

SeaSoul Cosmetics, a natural origin Dead Sea-based cosmetics company, offers a diverse range of skincare and makeup products. Despite their high-quality offerings, they faced challenges in maximizing their digital presence and reaching a broader audience.

Challenges & Constraints

• Limited brand visibility in a competitive beauty market.
• Low organic search rankings leading to reduced website traffic.
• Underutilized social media platforms with inconsistent engagement.
• Ineffective marketplace management resulting in suboptimal product listings and reviews.

Project Solution

OhBoost implemented a comprehensive digital marketing strategy encompassing marketplace management, search engine optimization (SEO), social media advertising and management, to elevate SeaSoul Cosmetics’ online presence.

1. Marketplace Management

• Optimized product listings on e-commerce platforms to improve visibility and sales.
• Managed customer reviews and feedback to enhance brand reputation.
• Implemented competitive pricing strategies to attract price-sensitive customers.

2. Search Engine Optimization (SEO)

• Conducted comprehensive keyword research to identify terms relevant to SeaSoul Cosmetics’ products.
• Optimized website content, meta tags, and product descriptions to improve search engine rankings.
• Implemented technical SEO enhancements to ensure a seamless user experience and faster load times.

3. Social Media Advertising & Management

• Developed targeted advertising campaigns on platforms like Instagram and Facebook to reach potential customers.
• Created compelling ad creatives and copy that resonate with the brand’s audience.
• Managed social media profiles to maintain consistent branding and engage with followers effectively.

Results & Impact

Through the tailored marketing and management strategy, SeaSoul Cosmetics achieved significant improvements:

• 180% Increase in Organic Website Traffic due to SEO enhancements.
• 2.5X Engagement Growth on social media through targeted content and advertising.
• 3.8X Return on Ad Spend (ROAS) from optimized social media ads.
• Improved Product Visibility on marketplaces leading to increased sales.
• Enhanced Brand Reputation through effective management of customer reviews and feedback.