Project Overview

Shryoan Cosmetics, a leading beauty and makeup brand, offers a diverse range of products, including eyeshadows, lipsticks, primers, and foundations. Despite their comprehensive product line, they faced challenges in maximizing their digital presence and reaching a broader audience.

Challenges & Constraints

• Limited brand visibility in a competitive beauty market.
• Low organic search rankings leading to reduced website traffic.
• Underutilized social media platforms with inconsistent engagement.
• Ineffective influencer partnerships failing to resonate with the target audience.
• An outdated website design that did not reflect the brand’s vibrant identity or facilitate conversions.
• Absence of targeted YouTube advertising strategies to showcase product tutorials and reviews.

Project Solution

OhBoost implemented a comprehensive digital marketing strategy encompassing influencer marketing, search engine optimization (SEO), search engine advertising (SEA), social media advertising and management, website redesign, and YouTube advertising to elevate Shryoan Cosmetics’ online presence.

1. Influencer Marketing

• Identified and collaborated with beauty influencers whose audiences align with Shryoan Cosmetics’ target market.
• Developed authentic campaigns showcasing product applications and benefits to enhance brand credibility and reach.
• Leveraged user-generated content from influencers to build social proof and trust among potential customers.

2. Search Engine Optimization (SEO)

• Conducted comprehensive keyword research to identify terms relevant to Shryoan Cosmetics’ products.
• Optimized website content, meta tags, and product descriptions to improve search engine rankings.
• Implemented technical SEO enhancements to ensure a seamless user experience and faster load times.

3. Search Engine Advertising (SEA)

• Developed targeted Google Ads campaigns to capture high-intent search traffic.
• Optimized ad copies and bidding strategies to maximize return on investment (ROI).
• Utilized remarketing tactics to re-engage users who previously interacted with the brand.

4. Social Media Advertising & Management

• Developed targeted advertising campaigns on platforms like Instagram and Facebook to reach potential customers.
• Created compelling ad creatives and copy that resonate with the brand’s audience.
• Managed social media profiles to maintain consistent branding and engage with followers effectively.

5. Website Designing

• Redesigned the website to reflect Shryoan Cosmetics’ brand identity, focusing on a modern and user-friendly interface.
• Ensured mobile responsiveness and optimized navigation to enhance the shopping experience.
• Integrated clear calls-to-action and streamlined the checkout process to boost conversions.

6. YouTube Advertising

• Created engaging video content, including tutorials and product reviews, to showcase product benefits.
• Implemented targeted YouTube ad campaigns to reach beauty enthusiasts and potential customers.
• Optimized video SEO to increase visibility and drive traffic to the website.

Results & Impact

Through the tailored marketing and design strategy, Shryoan Cosmetics achieved significant improvements:

• 200% Increase in Organic Website Traffic due to SEO enhancements.
• 3X Engagement Growth on social media through influencer collaborations and targeted content.
• 4.5X Return on Ad Spend (ROAS) from optimized social media and search engine ads.
• Higher Brand Recognition with consistent branding across digital channels.
• Better Conversion Rates with an improved website experience and mobile-optimized design.
• Increased YouTube Subscribers and Video Views, enhancing brand authority and customer trust.